American Franchise Professionals Alliance AFPA Header (PC)(AFPA) – Terms & Conditions

Effective Date: March 21st, 2025

These Terms and Conditions (“Terms”) govern your use of the website, services, content, and membership offerings provided by the American Franchise Professionals Alliance (AFPA) (“we,” “our,” or “us”) at https://franchise-alliance.com (“the Site”). By accessing or using the Site or any services offered by AFPA, you (“you,” “your,” “Member,” or “User”) agree to be bound by these Terms, including any future updates. If you do not agree with these Terms, you should not access or use the Site or services.

1. Modifications to Terms

AFPA reserves the right to modify, update, or revise these Terms at any time, without notice or liability. Changes become effective upon posting to the Site. Continued use of the Site or services following any modifications constitutes your acceptance of those changes. We recommend reviewing these Terms regularly.

2. Services Offered

2.1 Services for Franchise Consultants and Brokers:

AFPA provides a broad suite of services, including:

  • Access to the Master Franchise Advisor (MFA) certification and training program

  • Monthly lead generation

  • CRM access

  • Personalized website design and hosting

  • Brand asset development and logo support

  • Confidential client questionnaires and personality profiling tools

  • Live masterclasses (twice weekly) and an on-demand training library

  • Community forum and expert coaching access

  • Entry-level franchise consulting opportunities

  • Brand vetting, presentation materials, and speaking engagementsEvent access (virtual and in-person)

  • Access to an exclusive franchise partner network

2.2 Services for Franchisors

AFPA serves Franchisors with services, including:

  • Franchise feasibility assessments

  • Franchise strategy development and operations consulting

  • Franchise Disclosure Document (FDD) and agreement guidance

  • Franchisee training system consulting

  • Branding, marketing, and digital franchise recruitment support

  • Social media campaign management

  • Franchise website and CRM integration support

  • Ongoing growth consulting

  • Franchisee placement and area development assistance

  • Access to vetted franchise consultants

  • Fractional Franchise Development Representative services

3. Independent Contractor Status

AFPA members, franchise consultants, and affiliated service providers operate as independent contractors, not employees or agents of AFPA. Nothing in these Terms creates an employment, partnership, joint venture, or agency relationship.

4. Use of the Site

Your use of the Site must comply with all applicable laws. You agree not to:

  • Post or distribute unlawful, defamatory, offensive, or infringing content

  • Impersonate any person or entity

  • Interfere with other users’ access to the Site

  • Upload malicious software, spam, or automated content

  • Share your account credentials or allow unauthorized access to AFPA services

AFPA reserves the right to suspend or terminate access for violations of these Terms.

5. Financial Advice Disclaimer

The content and information provided on the Site or through our programs are for informational and educational purposes only. They are not intended as financial, legal, accounting, investment, or tax advice, and should not be relied upon as such.

You should consult your own qualified advisors before making any financial or business decisions. Use of our services does not create a fiduciary or advisory relationship between you and AFPA.

6. No Earnings or Success Guarantee

AFPA does not guarantee any particular outcome, success, earnings, investment return, or business result. While we aim to provide access to tools, training, and leads that may support your efforts, success in franchise consulting or franchising is dependent on individual effort, market conditions, and other external factors beyond our control.

7. Membership & Lead Programs

Certain services, including lead generation, CRM access, and business development tools, are available only to paid Members under specific membership types.

These services are governed by separate agreements (e.g., Lead Buyer Agreements). These Terms reference but do not replace those specific agreements.

8. SMS, Email & Communications Consent

By registering on the Site or engaging with AFPA services, you consent to receive email and SMS/text communications from us. Message and data rates may apply. You can opt out of non-essential messages at any time, though doing so may affect your access to certain services.

9. Intellectual Property

All content on the Site—including logos, training materials, videos, trademarks, and written content—is owned by AFPA or its content providers and is protected under intellectual property law. You may not use, reproduce, distribute, or exploit this content without our written consent.

10. Content Submission & Usage

If you submit content (such as reviews, testimonials, profiles, or posts), you grant AFPA a non-exclusive, worldwide, royalty-free, perpetual license to use, display, distribute, and create derivative works from that content. You warrant that you have the right to submit it. AFPA may moderate, remove, or deny publication of any content at its sole discretion.

11. Event Participation

By registering for any AFPA event (in-person or virtual), you agree to:

  • Assume all risks associated with participation, including travel, personal safety, or exposure to illness

  • Grant permission for AFPA to use your name, likeness, and image for promotional or educational purposes

  • Abide by cancellation and refund policies, which may be set forth in separate event registration terms

  • AFPA makes no guarantee as to event attendance, outcomes, or networking value.

12. Platform Usage & Third-Party Tools

Members agree to use AFPA’s designated platforms (e.g., CRM, lead management tools, etc.) for submitting or accessing leads, franchise information, or consultant data. Use of unauthorized third-party tools to duplicate, extract, or submit leads or franchise data may result in account suspension or termination.

13. Disclaimer of Warranties

The Site and services are provided on an “as-is” and “as-available” basis, without warranties of any kind, express or implied. AFPA does not warrant:

  • That the Site will be uninterrupted or error-free

  • That results or outcomes will meet any particular expectations

  • That content is accurate, reliable, or complete

You use the Site and services at your own risk.

14. Limitation of Liability

To the fullest extent permitted by law, AFPA disclaims liability for any damages, losses, or injuries—whether direct, indirect, incidental, consequential, or punitive—arising from your use of the Site or participation in any services or events.

Our total liability shall not exceed the amount paid by you to AFPA in the six (6) months prior to the claim, or $500, whichever is less.

15. Indemnification

You agree to defend, indemnify, and hold harmless AFPA and its officers, partners, affiliates, employees, and agents from any claims, liabilities, damages, and expenses arising from:

  • Your use of the Site or services

  • Your posted content

  • Your participation in AFPA programs, events, or interactions with third parties

16. Termination

AFPA may suspend or terminate your access to the Site or services at any time, with or without notice, for any violation of these Terms or separate program rules.

17. Arbitration & Dispute Resolution

You agree that any disputes arising from or relating to these Terms or your use of the Site will be resolved by binding arbitration under the rules of the American Arbitration Association (AAA), held in Laramie County, Wyoming.

  • You agree to first attempt informal resolution by providing written notice to AFPA and allowing 30 days for resolution

  • Small claims court is permitted for qualifying claims filed individually

  • Class actions and jury trials are waived under this clause

18. Copyright & DMCA Compliance

If you believe your copyrighted content has been used improperly on the Site, you may submit a DMCA notice to:

American Franchise Professionals Alliance (AFPA)

[Insert Address]

[email protected]

Include the following:

Description of the copyrighted work

URL or location of the allegedly infringing content

Contact info

Statement of good-faith belief

Statement under penalty of perjury

Your signature

19. Entire Agreement

These Terms, together with any additional agreements signed for specific AFPA programs, constitute the entire agreement between you and AFPA. If any provision is deemed unenforceable, the remaining Terms remain in effect.

20. Platform Use & Third-Party Tool Restrictions

Members agree to use AFPA’s designated platforms and systems for all franchise-related activities and submissions, including but not limited to:

  • Lead submissions

  • Territory checks

  • Brand intake forms

  • Client profile tracking

  • Communications related to franchise opportunities

The use of external, unauthorized, or third-party platforms or tools to process, submit, track, or manage any AFPA-related franchise activities is strictly prohibited.

Prohibited tools include, but are not limited to:

  • Auto-posting or auto-submission software

  • Bulk email/sms marketing platforms used to bypass AFPA systems

  • Third-party CRMs not integrated with AFPA

  • Lead harvesting or scraping tools

  • External platforms for franchise territory verification or brand submission

Violation of this policy may result in suspension or termination of membership and access to AFPA systems and services.

21. Account Security & Access Responsibility

You are solely responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account.

Sharing your username, password, or platform access with any third party is strictly prohibited.

AFPA reserves the right to suspend or terminate your account, membership, or access to any services in the event of unauthorized access or sharing.

22. Liquidated Damages for Unauthorized Access or Distribution

You agree that any unauthorized sharing of your login credentials, platform access, training materials, lead data, or other proprietary systems or content may cause substantial harm to AFPA.

In the event of such a violation, you agree to pay liquidated damages in the amount of $1,500 per occurrence.

You acknowledge that this amount is a reasonable pre-estimate of the losses AFPA would suffer and is not a penalty, as actual damages are difficult to quantify.

23. Reinstatement & Resubscription Fee

AFPA invests considerable time and resources into onboarding and maintaining member accounts. If you cancel your membership and later choose to rejoin, you may be subject to a $1,000 reactivation fee in addition to any current membership dues.


This fee is assessed to cover administrative and profile setup costs and is non-refundable once charged.

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© Copyright 2025. American Franchise Professionals Alliance. All Rights Reserved.

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© Copyright 2025. American Franchise Professionals Alliance. All Rights Reserved.